Environmental issues are a big deal for us at Robert Kaufman, so when we heard the inspirational story about Ted Wells' fourth grade class in Brookline, Massachusetts, we just knew that we had to share it with you all.
Ted Wells' students love Dr. Seuss' classic book, The Lorax. But when they saw Universal's promos for the movie, which opens this Friday, they were disappointed to find that the advertisements lacked the strong environmentalist message that have made the book so popular. The students launched the "Lorax Petition Project" on Change.org, calling for a shift in the movie's ad campaign to include a more clearly defined stance. They never expected that their petition would receive online signatures from 57,000 people, including celebrities like Edward Norton and members of the rock band 30 Seconds to Mars!
Universal Pictures also took notice and, to the students' surprise, actually changed The Lorax official website to fit their specifications as stated in the petition letter. Universal also claims that the petition has accelerated their plans to form partnerships with a number of environmentalist groups. The efforts of Ted Wells and his students have proven that, with a worthy cause, even a small group of individuals can make a big difference. You can see the rest of their story here.
Robert Kaufman Fabrics is proud to announce that is also doing its part to promote green initiatives and keep the message of Dr. Seuss' classic tale alive. Our Lorax prints are 100% organic and just one of several greenSTYLE eco-friendly fabric lines.